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So, What is it?

An economy (or the economy) is the realised economic system of a country or other area.
It includes the production, exchange, distribution, and consumption of goods and services of that area.

A given economy is the end result of a process that involves its technological evolution, history and social organization, as well as its geography,natural resource endowment, and ecology, among other factors. These factors give context, content, and set the conditions and parameters in which an economy functions.


Sustainable Economics

Sustainability economics represents: "... a broad interpretation of ecological economics where environmental and ecological variables and issues are basic but part of a multidimensional perspective. Social, cultural, health-related and monetary/financial aspects have to be integrated into the analysis."

Soederbaum, P. (2008). Understanding Sustainability Economics. London: Earthscan. ISBN 9781844076277.

Sustainable Economics relates to the social and ecological consequences of economic activity.  At present the average per capita consumption of people in the developing world is sustainable but population numbers are increasing and individuals are aspiring to high consumption Western lifestyles.

The developed world population is only increasing slightly but consumption levels are unsustainable. The challenge for sustainability is to curb and manage Western consumption while raising the standard of living of the developing world without increasing its resource use and environmental impact. This must be done by using strategies and technology that break the link between, on the one hand, economic growth and on the other, environmental damage and resource depletion.

(Extracted from: Wikipedia)

Sustainable Business